光華講壇——社會名流與企業家論壇第6706期

主題：通過EFL(非母語英語教學)，從EFL到BELF（商務英語作為通用語言）

主講人：Franca Poppi教授

主持人：張家瑞教授

時間：12月11日 16:00-17:30

舉辦地點：騰訊會議：606-652-190

主辦單位：西南財經大學外國語學院 國際交流與合作處 科研處

主講人簡介：

Franca Poppi是摩德納-雷焦·艾米利亞大學英語語言學和翻譯學的正教授，同時也是該大學語言中心的主任。Franca Poppi教授是Profile Journal，Issues in Teachers' Professional Development等學術期刊的顧問委員會成員，也是《亞洲ESP期刊》和《語言學與文學研究期刊》等國際國際期刊的審稿小組成員。此前，她致力于研究話語的互動特征，特別是在學術環境下（經濟學和市場營銷教科書）和法律語言，如今她將研究興趣轉向了跨文化交際。英語在企業書面交流和企業網站中廣為使用，對于多元文化背景的受眾而言，是一中常見的交流工具。因此，Franca Poppi教授特別關注英語作為國際通用語言的問題。她察覺到了企業需要平衡地方文化特性和全球吸引力，于是研究了商務英語在航空業的應用，調查了不同航空公司（達美航空、日航和阿提哈德航空）在保護環境方面的積極性，并將其記錄在企業社會責任報告中。

Franca Poppi is Full Professor of English Linguistics and Translation at the University of Modena and Modena and Reggio Emilia, where she is also the Director of the University Language Centre. She is on the Advisory Board of the Profile Journal, Issues in Teachers' Professional Development and is also a member of the review team of other international Journals, such as, for instance, the Asian ESP Journal and the Journal of Linguistics and Literature Studies. After studying the interactional features of discourse, with particular reference to academic settings (economics and marketing textbooks) and the language of the law, she moved her research interests towards intercultural communication. In particular, she has been focusing on English as an international lingua franca, as it is used in written corporate communication and corporate web-sites as a common means of communication to address multiple and multicultural audiences. Paying attention to companies' need to balance local cultural identity and global appeal, she has investigated Business English in the aviation industry, exploring the proactivity of different airlines' (Delta, JAL and Etihad) in the preservation of the environment, as documented in their CSR reports.

內容簡介：

全球化使人類的活動范圍擴大到了世界各地，為人類事務的組織形式帶來了天翻地覆的改變。隨著國際聯系的加強，找到一種能讓天南海北商業伙伴溝通交流的通用語言愈發重要。

當今時代，英語已成為世界各地用于交流的首選聯絡語言。鑒于目前的情況，非母語英語教學（ELT）中，不可能再沿用英國或美國的傳統，因為英語在成為國際交流的語言時，不可避免地收到了其世界各地使用者的影響。被國際使用者所采用的同時，也不可避免地被他們所適應。為了闡明“成功的全球交流”特點，本講座將重點討論學生要成為高效專業人員，必須掌握的不同層次能力。

Globalization has drastically transformed the organization of human affairs, by expanding people's activities across regions and continents, The intensification of worldwide relations has inevitably highlighted the need to find a common language to be used for contacts with business partners living in widely different and distant places.

In present times, English has become the preferred contact language employed for communication purposes all around the world. Therefore, given the present situation, in ELT (English Language Teaching) it is not possible to fall back on the traditions of British or US orientation, as English, by being adopted by international speakers, is inevitably also adapted by them. In order to provide a characterization of “successful global communication”, the present lecture will focus on the different layers of competence that students have to master, in order to become efficient professionals.